SEO & Site Optimization
Universal Jibs is a video production company that specializes in providing camera jibs, drones, and operators for live and studio production.
The owner of the company, Steve Marchiarullo, wanted to reach more directors and production companies who hire jib operators regularly.
A few simple changes made a tremendous difference. We added a web form to the front page of the site for people to request a quote which helps people looking to hire get what they need right away: contact with a human.
On a longer term basis, I helped them find niche articles to write, optimize site URL structure, identify the high value search terms they need to be ranking for, and do it on a platform that could be maintained internally.
We were able to get ranked for long tail keywords with high commericial intent, like "jib operator NYC" and work our way to page 1 of Google.
The goal was not to build a high traffic site, but instead to target very specific traffic to bring potential clients to Steve's business which we achieved within a few months.