Universal Jibs

SEO & Site Optimization

an HD video camera

What They Do

Universal Jibs is a video production company that specializes in providing camera jibs, drones, and operators for live and studio production.

How I helped

The owner of the company, Steve Marchiarullo, wanted to reach more directors and production companies who hire jib operators regularly.

A few simple changes made a tremendous difference. We added a web form to the front page of the site for people to request a quote which helps people looking to hire get what they need right away: contact with a human.

On a longer term basis, I helped them find niche articles to write, optimize site URL structure, identify the high value search terms they need to be ranking for, and do it on a platform that could be maintained internally.

We were able to get ranked for long tail keywords with high commericial intent, like "jib operator NYC" and work our way to page 1 of Google.

The goal was not to build a high traffic site, but instead to target very specific traffic to bring potential clients to Steve's business which we achieved within a few months.